Color, cut, styling and texture.
Fashion trends evolve from year to year by building on and impacting each other, slightly changing in character – but always typified by the design elements of color, cut / shape and styling / texture. These are the elements that link the different fashion looks and make every collection unique.
Color Zoom is based on fashion trends, and it also uses these trends for inspiration.
This collection showcases the design elements in hair with Iridescent Colors confident cuts / shapes and expressive styles / textures.
All have a dark, moody atmosphere combined with seamless movement and fluidity – because trends have no beginning and no end.
Be enchanted by the fluidity, discover the darkness, let the iridescence illuminate.
Create your IN•FLUX look.
The Dark Backgrounds are rich atmospheric shades with a cool, neutral character. They are used for root shading and underneath the top layers to make the hair look dark and mystic – the perfect base for the Iridescent Colors.
6 dark, muted shades create depth and tone within the look and support the outline of the cut. The Dark Backgrounds that shift perspective are mixed with the Goldwell Color Brands.
To create fluidity you need to combine Dark Backgrounds with Iridescent Colors. Colors that can be dynamic and vivid are also subdued.
The 6 Iridescent Colors are sheer and matt, powerful and pale. The Iridescent Colors are mostly placed on the surface of the hair to support the structure of the cut.
The way in which the Iridescent Colors are combined and the amount of color can create a bolder or seamless color effect and encourage movement in the hair.