Under the leadership of owner Irma Wheeler, Illusions has become a fixture in the Shirlington community and an icon of creativity and customer service in Northern Virginia.
SEPTEMBER 29TH - OCTOBER 2ND 2018
Spring is almost here! Get ready for spring break with quick and easy styling tips for beautiful beach waves with the NEW Kerasilk Style segment!
Goldwell Kerasilk Color Beautifying Hair Perfume has been selected as one of the 2018 Marie Claire Twenty Five Products that will change your life.
With Kerasilk Style you can now extend your Kerasilk
experience and include flawless and durable styles to
keep the silky hair feel.
Submit your Color Zoom Challenge 2018 entry today!
Oribe will join the Kao Salon Division Portfolio of professional brands, including Goldwell, a full service line of stylist-exclusive, premium hair products designed for professional needs, and the KMS line of globally inspired hair care and styling products for creative stylists and their clients.
Congratulations to Topchic Hair Color, Kerasilk Reconstruct Intense Repair Mask, Men ReShade Hair Color and Goldwell KMS Academy!
Sharon and Goldwell crafted a story built to the theme of Artesian Odyssey. Within this collection, Sharon presented a beautiful Pastel Color story showcasing the Goldwell Pastel Collection.
Announcing the winners of the Global Zoom Event 2017.
Mio Sota from USA in the Partner category takes home gold!
Congratulations to the below salons on their Salon Today STAMP 2017 Award!
• Progressions– Rockville, MD
• Ouid Salon-FL by Chadwick and Igor– Fort Lauderdale, FL
• ID Salon– Woodbury, NY
• Gene Juarez Salons & Spas– Bellevue, WA
CREATIVITY IN ITS PUREST FORM
The visionary and the elemental come together:
Rawness meets refinement.
Solidity merges with translucency.
Discover Goldwell’s newest Hair Fashion Collection –
the ELEMENTAL Collection.
The elegance of fine fragrances –
combined with beautifying hair care benefits.
The salon exclusive styling brand developed with and for stylists.
Designed to be your most important tool – besides your Professional support for great style.
Silky perfection for unmanageable
and unruly hair.
The salon exclusive care brand developed with and for stylists. Designed to deliver professional solutions for instantly beautiful hair – with built-in color protection.
For a chance for your images to be featured on our social media pages, please use the following hashtag in your posts:
Congratulations to Mio Sota from Trio Salon in Chicago, IL, who won the 2017 NAHA Hairstylist of the Year!
Goldwell is thrilled to announce this year's 2017 Color Zoom U.S. Semi-Finalists!
No matter what mood your client wants to express
Colorance gives her shiny, healthy looking hair.
The votes have been tallied. After months of voting, BTC members have chosen their top finalists for the 17th Annual Stylist Choice Awards!
Congratulation's to Boulevard Hair Company in Webster Groves, MO, which was named Salon Today's 2017 Salon of the Year Grand Prize, Dasi Salon in Livingston, NJ which was named 1st Runner-Up and Bella Rinova Salon in Houston, TX which was named 2nd Runner-Up. Also, congrats to Backstage in Rowley, MA, Jose Luise in Austin TX and Ouidad in Ft Lauderdale, FL which were named 2017 Salons of Distinction.
Congratulations to Mio Sota of TRIO Salon for being named one of five in the NAHA 2017 Hairstylist of the Year Category and to Bella Rinova Salon on being a NAHA 2017 finalist in the SALON/SCHOOL DESIGN OF THE YEAR Category!!
Join Host Rebecca Hiele with Artists Nick Pagano, Jeffrey Moffett and Lori Panarello as they share how to grow your revenue by 30% just by paying more attention to your male clients...
Elumen is the ultimate creative color playground for stylists like you. Unleash your creativity and take advantage of unlimited possibilities.
HIGH FASHION & INTERNATIONAL STYLE ARE JOINED BY GOLDWELL & KMS ARTISTS FOR THE ANNUAL HAIR PLAY INTERNATIONAL EVENT IN NYC.
Watch Rebecca Hiele, National Artistic Director present SilkLift by Goldwell in this short educational video informing you on how to achieve the best possible lightening that's always gentle for your clients.
Join us for this exclusive event with host Artistic Director, Rebecca Hiele joined by 2015 Color Zoom Winners and Creative Team Contributors of In•Flux Corrine Brown and Harley LaBasso. Also joined by special guests National Nick Pagano and Daniel Rubin, Color Zoom 2016 Winner.
Join Goldwell and KMS Artistic Teams and special guest Maggie Mulhern, Beauty and Fashion Director from Modern Salon, as they bring you the Spring/Summer trends straight from the runway live at Fashion Week in NYC.
Enter the Color Zoom IN•FLUX Challenge today!
Color Director at Trio Salon and now a member of the Artistic Team at Goldwell.
Congratulations to Topchic Hair Color, Kerasilk Reconstruct Intense Repair Mask, Men ReShade Hair Color and Goldwell KMS Academy.
Style Blogger Krystal takes you through her routine with mixing and matching a few key products from the Kerasilk Reconstruct and Color Line.
Goldwell contributed two incredible collections to the symposium: "A Unity of Strength, Confidence and Complexity" and "Twisted Aura."
See how we celebrated our Titanium level salon partners in August in Toronto with our Annual Appreciation Event, where salon owners had a chance to network with fellow salon owners and tour our state-of-the-art Toronto Academy and more during this 2-day experience.
"Like Bench presses for your hair, this mask builds strength. Kerasilk and silk proteins help strands resist future damage."
"The best defense for your fresh-from-the-salon color: This powerful conditioner containing Keratin (to repair) and tamanu oil (to keep your new shade vibrant)."
L'Unica Beauty celebrates 30 years on the front lines of style in Arizona and Nevada.
Congratulations to Avanti Salon in Boston, MA on their Salon Today STAMP 2016 award for their Makeover Videos!
Announcing the winners of the Global Zoom Event 2016.
BondPro+ for stronger, healthier looking hair after lightening, color or
Ready for Red?
Discover our four new services and techniques and turn up the heat in every hair color.
Goldwell is thrilled to announce this year's 2016 Color Zoom Gold, Silver, and Bronze U.S. Finalists!
Breaking down barriers, hairstylist Daniel Bacon gets hands-on to help Seattle’s homeless.
MAKE IT HOT - BY MAKING IT COOL.
That´s what your clients want now.
2016 U.S. Color Zoom Semi-Finalists
On April 10th, the annual HAIR PLAY celebration came to the grand Gotham Hall in New York City.
Luxury Hair Care
Make your clients fall in love with their hair.
Discover five customizable salon services for long-lasting transformation.
Responsibilities Increase to Include both Kao US and Canada Salon Divisions.
Goldwell Hair Color and Oribe Hair Care
Enter Innovative Alliance in the USA.
Introducing the Goldwell KMS East Coast flagship academy; a design forward, 6500 square foot space located in Manhattan's Meatpacking district.