TURN GREY INTO GORGEOUS

GREY IS DIVERSE AND SO ARE YOUR CLIENTS.

“MAKE THE MOST OUT OF GREY.”

  • JOHN SIMPSON

    Goldwell
    Global Master, North America

  • LISA WHITEMAN

    Goldwell
    Global Master, UK

HUGE BUSINESS POTENTIAL:

Grey is the No.1 reason why women go to a salon for color. *

MAKE A DIFFERENCE:

Offer a full range of grey color services with consistent and reliable results.

BUSINESS OPPORTUNITY:

Incorporate new techniques and service options into a salon upgrade menu.

 

*Kao study in Germany, UK, USA with 4,500 participants, 2013

SERVICES AND TECHNIQUES

IT’S IN YOUR HANDS

Make the most out of your grey clientele, with a broad offering of beautifying services you will make every client’s dream come true.

  • BACK TO NATURAL SERVICE

    Create natural tones with a wood grain effect. Effortless and with ­multidimensional shine – featuring various Slicing und Weaving Techniques.

    “It’s not about changing any hair color, it’s about keeping individual color and beautiful shine.” 


    John Simpson

    GOLDWELL Global Master, NORTH AMERICA

  • GREY BEAUTIFYING SERVICE

    Enhance and contour the natural grey beauty of hair with soft reflections and luxurious shine – featuring the Micro Waves Technique, for a soft blending.

    “There’s no need to be unhappy about grey hair anymore – it’s full of possibilities.” 


    Lisa Whiteman
    GOLDWELL Global Master, UK

  • GREY CAMOUFLAGE SERVICE

    This ain’t no coverage: camouflage partial grey areas for this natural Grey Service (best up to 50 % grey) – featuring new Grey Blending Service. 

    “To create a look just like you didn’t color – that’s the goal.” 


    Lisa Whiteman
    GOLDWELL Global Master, UK

  • PIXELATION SERVICE

    Manly and fresh. Create amazing effects by shadowing the interior without giving your male client a colored or low lighted look (best above 50 % grey) – ­featuring new Pixelation Technique and new pointed brush. 

    “My client’s don’t want to hear ‘great color...’ they want to hear ‘wow, you look youthful and refreshed.” 


    John Simpson
    GOLDWELL Global Master, NORTH AMERICA

  • DIMENSIONAL BLONDE SERVICE

    Natural coverage result with multishine reflection. Combine neutral and cool shades for a glamorous touch of youth to all blondes. Create amazing results – featuring the intuitive Freehand Technique. 

    “Normally my grey clients see coverage as a duty – but now it’s just fun. the fun of truly individual color.” 


    John Simpson
    GOLDWELL Global Master, NORTH AMERICA

  • FASHION RED SERVICE

    Make it spectacular. Create gorgeous color movement with shiny sparkles to any red – featuring new Back-to-Back Technique. 

    “Look at these results. this is beautiful color – just like a fashion statement.” 


    Lisa Whiteman
    GOLDWELL Global Master, UK

ASSORTMENT AND INNOVATION

WE HAVE TO COVER GREY. WE WANT BEAUTIFUL COLOR.

8 OUT OF 10 STYLISTS ARE AMAZED BY THE SHINE.*

8 OUT OF 10 GOLDWELL STYLISTS ARE CONVINCED OF THE BRILLIANT COLOR RESULTS.** 

*CAUT 2014, n = 151 stylists in Germany and USA, independent market research institute

**CAUT 2014, n = 97 Goldwell Stylists in Germany and USA, independent market research institute 

UNLIMITED POSSIBILITIES

High-Definition Color Results: integrated direct dye pigments (like that of Elumen) allows the fashion shade to shine through
Superb Coverage: up to 100% grey coverage
Reliability: perfectly pre-balanced shades offer predictable, consistent results

GORGEOUS RESULTS THAT STAY

FROM CARE TO STYLING. Make beautiful results last. From your salon to at home. The Goldwell Care and Styling assortment is perfectly adjusted to complement Goldwell Color.

  • 01 PREPARE

    Dualsenses Structure Equalizer 

    Prepare your color service best for optimized color results.

  • 02 LOCK IN

    Dualsenses Serums 

    Preserve gorgeous results, after color service.

  • 03 MAINTAIN

    Dualsenses Home Care 

    Maintain perfect results at home with optimum care and color protection.

     

     

BRILLIANT COLOR – PERFECT STYLING

Having color protection in all products the broad range of StyleSign covers all your clients’ needs from shiny­ finishes to big volume.

BEAUTIFUL COLOR NEEDS THE PERFECT STYLE

Discover the complete StyleSign portfolio now

MORE INFO

SALON MARKETING

FROM GORGEOUS SERVICES TO SALON SUCCESS

Show your clients that you are the expert for grey hair. Our full in-salon marketing support has only one goal: Your success!

YOUR TALENT. OUR SUPPORT. TOGETHER FOR YOUR SUCCESS.

MORE INFO

SALON EDUCATION

DISCOVER STATE-OF-THE-ART GREY SERVICES TO IMPRESS YOUR MOST DEMANDING CLIENTS.

NOW INCLUDED IN ALL CLASSES

@Elumenated Natural shades are part of the Topchic and Colorance brands. They have the added benefits of new technology without additional training on usage. These shared are another amazing way to cover grey. The information and technology on the shades will be integrated into all classes.

For further information and booking details please go to


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