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GO BEYOND – EDITORIAL COLLECTION 2020

SOFT TEXTURES

  • WEEKEND STYLE

    It’s all about that weekend chill vibe. That lazy, hazy, comfy,
    cozy feeling of your favorite pullover and jeans. From knitwear
    to hair, soft textures evolve from just weekend wear into a
    whole new fashion direction.

     

  • SOFT IMPERFECTIONS

    Embrace it, don’t overthink it! Think of hair as a natural
    fibre, the same way you would think of cotton or wool. Enjoy
    its natural state – softly conditioned, loose and free.

  • LOOK GOOD, FEEL GOOD

    Let it unwind, relaxing into free, airy waves.
    Take some time to ditch the drama and indulge in the comfort
    of SOFT TEXTURES.


SOFT TEXTURE LOOKS


  • VIOLET TENDENCIES

    Cool violets make a strong showing – intense Cassis brightens brunette
    while Lilatech softly washes lightest blondes.

    Above Color: Truffle, Digital Teal, Cassis
    Styling: StyleSign Soft Volumizer

    Right Color: Lilatech
    Styling: StyleSign Glamour Whip

  • COOL AUBURN TONES ARE DEEP
    AND RICH, INSPIRED BY REDWOOD

    Accents of whimsical warm tones like Sakura Pink and Mellow Yellow give
    a springtime lift to Reds.

    Above Color: Redwood, Sakura Pink
    Styling: StyleSign Naturally Full

    Right Color: Coco der Mer, Mellow Yellow
    Styling: StyleSign Curl Splash

  • PURPLE HAZE

    Cassis is the go-to violet for 2020 – perfectly fusing pink and purple to
    create anything from subtle depth to bright, fun fashion.

    Above Color: Coco de Mer, Cassis
    Styling: StyleSign Curl Control

    Right Color: Cassis, Lilatech
    Styling: StyleSign Twist Around

  • WARM IS COOL

    Clever tonal combinations of warm and cool reflect the beauty of both
    worlds. Real Red’s fiery orange base is elumenated with @Pure Pigments
    Cool Violet, while Lemon Cream’s cool base is brightened with Pure Yellow.

    Above Color: Rich Tea, Lemon Cream
    Styling: StyleSign Texturizer

    Right Color: Real Red
    Styling: StyleSign Texturizer

FUTURE GLAM


  • REALITY IS DIGITAL

    It’s not just about selfies any more. It’s about being digital-ready
    at all times. The hair, the clothes and the attitude.

  • INSTA-READY

    That’s the future. Every day, we remake ourselves in bits and
    bytes – what’s next? Make a fashion statement and go beyond
    glamour.

  • MAXIMUM SHINE

    Reduced and sophisticated with maximum shine. Metallics
    shimmer. Color shines. The look is edgy, innovative.

  • SOPHISTICATED STYLE

    There’s room here for anyone with a statement to make.
    For all digital warriors: the FUTURE IS GLAM.


FUTURE GLAM LOOKS

 

 

  • THE FUTURE OF COLOR SHINE IS
    ELUMENATION

    Change any formula into hi-def by using @Pure Pigments. Minimal effort.
    Maximum impact.

    Above Color: Rich Tea, Lemon Cream
    Styling: StyleSign Smooth Control

    Left Color: Sakura Pink, Redwood
    Styling: StyleSign Dust Up

  • DIAL UP THE VOLUME,
    DIAL UP THE SHINE

    Glam goes sleek and minimal – controlled waves and volume.
    Metallic shine makes the maximum statement. Elumenated shades
    radiate brilliance with a future-forward color play.

    Above Color: Coco de Mer, Mellow Yellow
    Styling: StyleSign Big Finish

    Left Color: Real Red
    Styling: StyleSign Power Whip

  • OXYGENATED COLORS ADD A SPECIAL
    SOMETHING TO MONOCHROMATIC TONES

    Deeper tones dissolve seamlessly into lighter versions of themselves to
    create a sophisticated dimension.

    Above Color: Coco de Mer, Cassis
    Styling: StyleSign Surf Oil

    Left Color: Lilatech
    Styling: StyleSign Sprayer

  • MAKE A BRIGHT, BOLD STATEMENT

    Fashion shades of Cassis and Digital Teal used as accents or
    as an all-over shade put color in the spotlight.

    Above Color: Truffle, Digital Teal, Cassis
    Styling: StyleSign Soft Volumizer

    Left Color: Cassis, Lilatech
    Styling: StyleSign Flat Marvel

BOLD SPORT

  • LIVE YOUR LOOK

    Post-athleisure life has arrived. Bold colorblocking?
    Stretchy fabrics that know how to move? Ribs, zips and hoods?
    All of the above, please. This is “lifewear”.

  • SLEEK + SPORTY

    Let’s go slick, sleek, and smooth. Let’s let color lead the dance.
    Let’s take gender out of the equation and crank up
    the individuality.

  • MAXIFLEXIBILITY

    The look is ultra-modern, easy-wear, and sporty-yet-elegant.
    Curls are tamed, gelled looks streamlined and ready for action.
    So get your game on, it’s time for BOLD SPORT.


BOLD SPORT LOOKS


  • GIRLS ON THE GO NEED HAIR THAT
    LOOKS GREAT, EVEN AT ITS MOST ACTIVE

    Color takes on a whole new look when slicked back. Play it up!

    Above Color: Cassis, Lilatech
    Styling: StyleSign Dust Up

    Right Color: Truffle, Digital Teal, Cassis
    Styling: StyleSign Lagoom Jam

  • SLICK AND SOFT

    The totally slicked back look is too retro – update it by only gelling the
    front and combing it back away from the face but leaving the back soft.
    Check out the dimensional color result that happens!

    Above Color: Real Red
    Styling: StyleSign Dry Boost

    Right Color: Coco de Mer, Mellow Yellow
    Styling: StyleSign Dry Boost

  • GREAT STYLES STARTS WITH HAIR IN
    PERFECT CONDITION

    Bring out the best in your color and texture with Dualsenses – the Instant
    Care Expert with a passion for color!

    Above Color: Sakura Pink, Redwood
    Styling: StyleSign Crystal Turn

    Right Color: Rich Tea, Lemon Cream
    Styling: StyleSign Glamour Whip

  • SLEEK CHIC: THE NEW PONYTAIL

    Forget the bands and slick the hair away from the face. Create head-hugging
    looks that look as soft as they are a strong statement.

    Above Color: Coco de Mer, Cassis
    Styling: StyleSign Crystal Turn

    Right Color: Lilatech, Cassis
    Styling: StyleSign Surf Oil

#GOGOLDWELL

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GO BEYOND

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Discover your benefits with Go Beyond.

Coming in January 2020!

 

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