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“NOTHING INSPIRES ME MORE THAN COLOR.”

Lisa Whiteman
Goldwell Global Master, United Kingdom 

@PURE PIGMENTS

@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with
unprecedented vibrancy and brilliance.
Elevate your color services with powerful dyes that open up
infinite new possibilities.

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BONDPRO+

BondPro+ for stronger, healthier looking hair after lightening, color or
texture services.

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TOPCHIC

Creating distinctive beauty is your goal.
Topchic has the perfect solution: an iconic and truly intelligent color system.

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NECTAYA

Hair color without ammonia, without ammonia-odor. Nectaya enriches the hair with nurturing care creating the best basis for beautiful color results without compromising on performance.
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ELUMEN

Discover the high-performance oxidant-free hair color for brilliant color results. Elumenate your clients hair – natural-looking or with pure, vibrant shades.

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COLORANCE

The healthier the hair the more beautiful and shiny the color result will be. Colorance is the first demi-permanent color with intralipid technology that repairs the hair.* 

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MEN RESHADE

The most masculine way to reduce grey. For consistently natural, grey reduction with no visible regrowth.

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SILKLIFT

Silklift – the premium blonde lightener: Stronger than ever. Gentle as always.

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SILKLIFT CONTROL

SilkLift Control – powerful lift and tone control in just on step.

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OXYCUR PLATIN

High performance bleach. Powerful powder bleach – fast and precise. Oxycur Platin meets all bleaching service demands ranging from subtle highlights to extreme lift.

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NEW BLONDE

A 5 minute upgrade to make your highlights service unique and delight your clients. New blonde only lightens the darker natural hair just enough to break up harsh contrasts.

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NEW BLONDE

Impress your clients with perfectly refreshed blonde.
New Blonde allows you to remove darker unnatural-looking regrowth
and to soften the contrasts in just 5 minutes.

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Soft Color

Semi-permanent color products from Goldwell for a quick, easy and effective color refreshing, color correction and/or color refinement in the salon and at home.

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