A paintbox to color outside the lines.
Full flexibility. Choose long lasting or semi-permanent color. And perfectly
matched color care. The original Elumenation.
The System products offer you everything you need to customize, enrich and perfect each color service in one toolbox.
@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with
unprecedented vibrancy and brilliance.
Elevate your color services with powerful dyes that open up
infinite new possibilities.
BondPro+ for stronger, healthier looking hair after lightening, color or
Creating distinctive beauty is your goal.
Topchic has the perfect solution: an iconic and truly intelligent color system.
Hair color without ammonia, without ammonia-odor. Nectaya enriches the hair with nurturing care creating the best basis for beautiful color results without compromising on performance.
Discover the high-performance oxidant-free hair color for brilliant color results. Elumenate your clients hair – natural-looking or with pure, vibrant shades.
The healthier the hair the more beautiful and shiny the color result will be. Colorance is the first demi-permanent color with intralipid technology that repairs the hair.*
The most masculine way to reduce grey. For consistently natural, grey reduction with no visible regrowth.
Silklift – the premium blonde lightener: Stronger than ever. Gentle as always.
SilkLift Control – powerful lift and tone control in just on step.
High performance bleach. Powerful powder bleach – fast and precise. Oxycur Platin meets all bleaching service demands ranging from subtle highlights to extreme lift.
A 5 minute upgrade to make your highlights service unique and delight your clients. New blonde only lightens the darker natural hair just enough to break up harsh contrasts.
Impress your clients with perfectly refreshed blonde.
New Blonde allows you to remove darker unnatural-looking regrowth
and to soften the contrasts in just 5 minutes.
Semi-permanent color products from Goldwell for a quick, easy and effective color refreshing, color correction and/or color refinement in the salon and at home.